creative direction · brand building · creative content

Selected Works

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Quispe

A reflection of ancient techniques made by the sovereign ancestors, Incas

Quispe

A reflection of ancient techniques made by the sovereign ancestors, Incas

Quispe

A reflection of ancient techniques made by the sovereign ancestors, Incas

Nodo®

Control beneath the surface. Designed to disappear.

Nodo®

Control beneath the surface. Designed to disappear.

Nodo®

Control beneath the surface. Designed to disappear.

RFNE

Premium Web Content

RFNE

Premium Web Content

RFNE

Premium Web Content

BLOQUE

Shaping space through structure, material, and restraint.

BLOQUE

Shaping space through structure, material, and restraint.

BLOQUE

Shaping space through structure, material, and restraint.

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Services

Brand Identity Systems

Complete visual systems that separate you from commodities. Logo, palette, typography, guidelines. Everything documented, scalable, unforgettable. Your brand as a living organism.

Brand Identity Systems

Complete visual systems that separate you from commodities. Logo, palette, typography, guidelines. Everything documented, scalable, unforgettable. Your brand as a living organism.

Creative Direction

I architect visual strategies that position your brand as the authority in your space. Define your voice, shape your narrative, build systems that scale.

Creative Direction

I architect visual strategies that position your brand as the authority in your space. Define your voice, shape your narrative, build systems that scale.

Marketing Materials

Collateral that speaks your language. Print, digital, campaigns. Every piece aligned to your identity, designed to convert. No filler, only strategic visual communication.

Marketing Materials

Collateral that speaks your language. Print, digital, campaigns. Every piece aligned to your identity, designed to convert. No filler, only strategic visual communication.

Motion Ads

Premium motion design powered by AI efficiency. Campaign-ready videos in days, not weeks. Luxury production quality without the agency overhead or bloated timelines.

Motion Ads

Premium motion design powered by AI efficiency. Campaign-ready videos in days, not weeks. Luxury production quality without the agency overhead or bloated timelines.

Packaging Design

Tactile brand experiences that anchor your identity in physical space. Labels, boxes, collateral. Unboxing moments that communicate your entire creative vision instantly.

Packaging Design

Tactile brand experiences that anchor your identity in physical space. Labels, boxes, collateral. Unboxing moments that communicate your entire creative vision instantly.

Premium Content

Visual storytelling for platforms that matter. Editorial photography, social content, behind-the-scenes narratives. Consistent, on-brand, built for algorithms and humans alike.

Premium Content

Visual storytelling for platforms that matter. Editorial photography, social content, behind-the-scenes narratives. Consistent, on-brand, built for algorithms and humans alike.

About me

What I do

I help brands build identity systems that communicate, last, and scale. Strategy, visual design, and creative direction for brands that need substance.

My background

12+ years designing identities for startups, agencies, and brands across LATAM and internationally. Based in Lima, Peru. Upwork Certified in Brand Identity. Silver FePI Award 2020.

My approach

I start by listening. Every project begins with understanding the brand, the market, the audience. Then I build systems that feel right and work hard. Design that has a purpose.

Career

12+ years in brand identity, visual systems, and creative direction. Currently independent, focused on long-term partnerships with brands and agencies that value process and craft.